Born in Australia, handmade by artisans in Paris, Italy and Australia. We are a high-end fashion brand that blends evergreen design and sustainability, prioritising comfortable, versatile, and well-crafted garments. Our foundations rest on community and collaboration. All illuah products are ethically made, focused on quality natural materials, and represent timeless, transparent, slow fashion.
Illuah has a long history, originally launching in 2019 before a temporary pause. After a brief period of recognition and success, we took a few years off before relaunching in 2024.
“Before the age of 13, I was already designing and dreaming of creating a clothing brand. Leaving school at 15, I pursued studies in couture sewing, manufacturing, and business. My journey took me to Indonesia to start my first collection, and later to Italy, where I delved into high fashion and reimagined the brand as Illuah. Transitioning from a beach town in Australia to life in Italy, I aimed to create a fusion of both worlds.” – Lauren, Founder